User-generated content (UGC) is one of the most effective ways to break into content creation and start working with brands. Whether you’re just getting started or looking to level up, these essential tips will help you build a strong foundation and maximize your success. Each of these tips is explained step-by-step inside my course to help you navigate your UGC journey with confidence.
1. Build a High-Quality Portfolio
Your portfolio is your digital resume—it showcases your style, skills, and what you can offer brands. Inside my course, I provide four done-for-you Canva portfolio templates, so you don’t have to start from scratch. Having a polished, well-organized portfolio increases your chances of getting noticed by brands.
Key Portfolio Tips:
Feature a variety of content styles (unboxings, testimonials, demonstrations, etc.).
Keep it updated with fresh, high-quality content from brands you've worked with.
Make it easy to navigate and visually appealing.
2. Master the Art of Pitching
Reaching out to brands effectively is a crucial skill for UGC creators. If you're unsure how to pitch yourself, don’t worry! Inside my free checklist, I include pitch templates for DM and email, along with a 15-minute video on how to pitch brands. This step-by-step approach ensures you know exactly what to say to make a strong first impression.
Best Practices for Pitching:
Personalize each pitch—mention why you love their brand.
Keep it short, professional, and engaging.
Follow up if you don’t get a response within a week or two.
3. Use UGC Platforms to Find Brand Deals
Many UGC creators find work through dedicated platforms that connect brands with content creators. Inside my course, you’ll get access to a clickable PDF of the 18 best UGC platforms where you can apply for paid brand deals and collaborations.
Where to Find UGC Gigs:
Sign up for multiple platforms to increase your opportunities.
Set up alerts to stay updated on new opportunities.
Keep track of your applications to follow up when needed.
4. Stay Consistent and Keep Improving
Success in UGC doesn’t happen overnight, but staying consistent and continuously improving your content will set you apart. Keep refining your skills, learning new strategies, and engaging with your audience.
Growth Strategies:
Post regularly on social media to showcase your content.
Learn from analytics to see what’s working.
Network with other UGC creators for support and collaboration.
Ready to Take the Next Step?
If you’re serious about building a successful UGC career, my course provides a step-by-step guide to help you pitch brands, create a professional portfolio, and land paid collaborations. Get started today and turn your content creation skills into a profitable business!
