When Cheryl, a 60-year-old aspiring UGC creator, first came across the concept of User-Generated Content, she had no idea what it was. She kept seeing content about UGC pop up on her social media feed, which piqued her curiosity. Eventually, she decided to check it out and downloaded a free checklist I offered. That moment marked the beginning of her incredible journey. Fast forward to today, Cheryl has collaborated with over 60 brands since starting her UGC journey in August 2024. Her story is a testament to the power of persistence and passion.
A Leap of Faith Into UGC
Cheryl’s journey began with a spark of curiosity and a desire to share her authentic voice. Despite not knowing where to start, she took the first step by purchasing The Ultimate UGC Course. She followed the course to the T, absorbing every lesson and implementing the strategies immediately.
Her hard work paid off faster than she expected. "It’s blown up," Cheryl says. "I didn’t even know how this was happening." Her early efforts turned into results that exceeded her expectations.
Her Key to Success: Consistency and Courage
Cheryl’s journey to success didn’t happen overnight. In her first month, she earned $860. By consistently showing up and putting herself out there, she quickly built momentum, earning $2,055 in September, $2,530 in October, $3,986 in November, and $2,000 in December.
Her strategy? Cheryl was willing to try anything. She signed up for all kinds of apps and websites, actively commenting on posts that read "looking for content creators," and kept sending her portfolio to brands until they noticed her.
Her determination also led her to secure two retainer clients, providing her with steady income and long-term collaboration opportunities.
Building a Dynamic Portfolio
One of the pivotal lessons Cheryl learned from the course was the importance of maintaining and updating her portfolio regularly. She ensures it’s always up to date with high-quality videos from the brands she’s worked with, showcasing her versatility and growth as a creator.
Cheryl’s Early Collaborations:
Her first partnerships were with a jeans company and a GLP-1 medication brand, which valued her authenticity and unique perspective.
Over time, she expanded her portfolio to include a wide range of industries, demonstrating her adaptability and creativity.
“Keeping my portfolio fresh and relevant helped brands see my potential and how I could fit into their campaigns,” Cheryl explains.
Cheryl’s Next Steps
As Cheryl continues her journey, she’s setting her sights on even bigger goals. Her story is a reminder that success doesn’t come overnight, but with persistence and the right mindset, anything is possible.
Are you ready to start your UGC journey? Take inspiration from Cheryl’s story and begin creating content that stands out. Remember, success is just around the corner—keep showing up, and the opportunities will find you!
