Setting the right price for your UGC (User-Generated Content) services is crucial to ensuring you are fairly compensated while remaining competitive in the market. Many new creators struggle with pricing, but understanding industry standards and your unique value will help you confidently set your rates.
1. Understand Your Value
Your pricing should reflect your experience, skill level, and the value you bring to a brand. Consider factors like:
The quality of your content
Your engagement and audience reach
The time and effort required for production
The type of content (video, image, testimonial, etc.)
2. Research Industry Rates
UGC pricing varies depending on factors like industry, content type, and brand budget. While rates can differ, here are some general benchmarks:
Basic video (15-30 seconds): $100 - $300
Longer videos (60 seconds+): $300 - $700
High-quality product photography: $50 - $200 per image
Bundles (multiple pieces of content): $500 - $1500+
Inside my course, I break down UGC pricing strategies in detail and provide real-world examples to help you price your services confidently.
3. Offer Packages for Higher Earnings
Instead of charging per piece, consider creating content bundles. Brands often prefer multiple assets at once, making packages an attractive option. Examples include:
3 short videos + 5 images: $700 - $1,500
5 testimonial videos: $1,000 - $2,000
Monthly content retainer (4 videos per month): $2,000 - $3,500
Retainer clients provide consistent work and income, and securing them was one of the key factors that helped me leave my six-figure 9-5 job in 2023.
4. Consider Usage & Licensing Fees
Brands often want rights to use your content in ads, websites, or other marketing channels. Make sure to charge licensing fees based on:
The platform (organic social vs. paid advertising)
The duration (1-month, 3-months, full buyout)
The exclusivity (if the brand wants you to avoid working with competitors)
Standard licensing fees range from 50-150% of your base content rate.
5. Adjust Pricing as You Grow
As you gain experience and work with more brands, increase your rates to reflect your improved skills and market demand. Keep track of:
Your past work and testimonials
Your success with past campaigns
Your growing industry knowledge
6. Utilize UGC Platforms for Market Insights
If you’re unsure where to start, UGC platforms can give insight into pricing and brand expectations. Inside my course, I provide a clickable PDF of 18 UGC platforms to help you find consistent work and gauge market rates.
Final Thoughts
Pricing your UGC services is a mix of strategy, confidence, and understanding industry standards. Start with competitive rates, provide quality content, and adjust as you gain experience. If you need a deeper breakdown of pricing and negotiation strategies, my course includes step-by-step guidance to help you succeed as a UGC creator.
